Every so often I come across many questions about Microsoft’s mobile strategy on comments section of our articles, Twitter and elsewhere. Yes, Microsoft has stopped selling Windows 10 Mobile devices, but that doesn’t mean they don’t have future in the mobile world. Their current mobile strategy is nothing but to become the No.1 app maker on existing mobile platforms. Their consumer apps are not so popular to replace Facebook, Amazon or Google, but there’s another important parallel world called the enterprise. Microsoft is now super focused on attracting users to their enterprise mobile apps.
According to a recent report from CCS Insight, Microsoft now owns three of the top five most popular mobile business applications. Their flagship productivity suite Office 365 remains the most popular mobile app for work and it is now being used by 39 percent of employees. LinkedIn is at No.2 followed by Skype for Business. Microsoft also has Yammer and Microsoft Teams apps in the top apps list. In addition to the popular productivity apps like Word, Excel, PowerPoint and OneNote, Microsoft is now also focused on bringing new applications that target small-to-medium sized customers. In the past 12 months alone, Microsoft has announced following new business apps.
- Microsoft Connections—A simple-to-use email marketing service.
- Microsoft Listings—An easy way to publish your business information on top sites.
- Microsoft Invoicing—A new way to create professional invoices and get paid fast.
- Microsoft Bookings—An easy way for your customers to schedule appointments with your business.
- Outlook Customer Manager—A simple, smart customer management solution for your small business.
- MileIQ—A leading mileage tracking app.
In the future, you can expect more such business focused mobile apps and services from Microsoft to realize their mobile strategy. You can find the full report from CCS Insight from the source link below.