These new options for mid-roll ads on YouTube are game-changers

September 7, 2023

Besides introducing new ways to control pre-roll, post-roll, skippable, and non-skippable ads, YouTube also introduces new options for mid-roll ads on the platform. 

Mid-roll ads are those short ads, typically 15-30 seconds and skippable after 5 secs, that are played in the middle of an over-8-minute video. 

Previously, YouTube creators had to choose between manually adding mid-roll ads or letting the system dictate & optimize it for them. Under the new rule, creators will have the option to do both.

“Our goal is to help creators earn more while making the ad experience as simple as possible so creators can do what they do best, and that’s creating great content,” says YouTube in the official announcement.

In long-form videos, creators will soon have a third option for mid-roll ad breaks. But, if you’re a streamer, you can have a 60-second countdown before an ad appears on your live streams as a creator or delay it for 10 minutes. 

“We’re also rolling out some new revenue information in YouTube Analytics to showcase ad revenue creators earn from live streams, as well as ad revenue earned from live replays,” the announcement adds.

The changes are expected to go live “in the coming months.”


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