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Remember the good old days when a YouTube video had one skippable ad? Well, that was in the past, because under this new regulator, creators almost have no say to control ads on YouTube or where they’ll end up.
We said “almost” because there would be an option to turn it off. Starting in November, YouTube will be changing the way ad controls work. Creators will no longer be able to choose where or what kind of ads appear in their videos. Instead, YouTube will automatically insert ads into all newly uploaded videos — whether they’re pre-roll, post-roll, skippable, or non-skippable ads.
The kind of ads that will be shown will depend on several factors, such as the length of the video and the amount of time viewers have already spent watching ads. All decided by the system.
YouTube says that the change is being made to “optimize creator revenue and take the guesswork out of which ad formats to use.” The company also says that it will still use “many factors” to determine when viewers see ads, including the amount of time they are exposed to ads and the number of times an ad interrupts their video.
Not too long ago, the popular video-sharing platform also faced controversies after slapping warnings on users who were caught deliberately using ad blocks.