Microsoft Uses Quotes From Rocky Balboa In The Latest Xbox One Commercial

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Microsoft today posted a short video to promote Xbox One. This ad highlights that Xbox One is the only place to play the best exclusives and all of the biggest blockbusters of the year. The games include Halo, Call of Duty, Assassins Creed Unity, Sunset Overdrive and more. This video is backed by a voice over with the words from the movie Rocky Balboa. Sylvester Stallone speaks this inspiring dialogue in that movie. Full quote from the movie is below for your reference.

Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t how hard you hit; it’s about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done. Now, if you know what you’re worth, then go out and get what you’re worth. But you gotta be willing to take the hit, and not pointing fingers saying you ain’t where you are because of him, or her, or anybody. Cowards do that and that ain’t you. You’re better than that!

I guess Microsoft marketing team is trying to imply the current market condition for Xbox against Sony PS4 and how they will move forward. What do you think of this ad?

You can order Xbox from the below links,

Xbox One Console – Standard Edition without Kinect from Amazon – $399.

Xbox One Console – Standard Edition without Kinect Microsoft Store – $399.

More about the topics: marketing, microsoft, Rocky Balboa, video, xbox, xbox one