Chitika released their report on tablet usage share in the US. Apple iPad usage dominated the report and it generated 79.9% of North American tablet-based Web traffic over the month of September 2014 and it is down from the 81% last year. Microsoft tablet usage was at just 1.6%, up from 1% last year.
Microsoft’s increase, which does not include traffic from the more laptop like Surface Pro models, benefited from nearly a year’s worth of Surface 2 purchases, as that tablet went on sale in October 2013.
Chitika Insights data are compiled from millions of U.S. and Canadian tablet-based online ad impressions running through the Chitika Ad Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2014.