Microsoft signs three-year technology agreement with the PGA TOUR

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Microsoft yesterday announced that they have signed a three-year agreement with the PGA TOUR on technology and media integration. The PGA TOUR adopt Windows 10, Microsoft Azure and Microsoft Office to make data analysis easier to interpret and understand for every golf fan, as well as players and broadcast commentators. Microsoft will create innovative solutions by helping the PGA TOUR analyze information faster and more efficiently, giving fans instant access to insight about players, courses and conditions.

There are several technology integrations underway, including the development of new apps for the latest Microsoft devices and platforms across Windows 10, Surface and Microsoft’s Lumia phones. Microsoft will also utilize the 80,000-plus hours of PGA TOUR library footage and other information to deliver this content to fans and commentators in new and engaging ways.

Additionally, the TOUR will look to enhance its employee productivity and infrastructure with the addition of Microsoft’s newest products as part of its backend business operation. This will include Windows 10, Office 365 and Media Pilot and Cloud Services. Through this multi-faceted relationship, Microsoft becomes “The Official Operating System of the PGA TOUR and Champions Tour,” “Official Analytics Partner of the PGA TOUR and Champions Tour” and “The Official Office [Personal] Productivity Software of the PGA TOUR and Champions Tour.”

Read more about it here.

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