Microsoft ranked 4th in the Best Global Brands 2016 list

Reading time icon 1 min. read

Readers help support MSPoweruser. When you make a purchase using links on our site, we may earn an affiliate commission. Tooltip Icon

Read the affiliate disclosure page to find out how can you help MSPoweruser effortlessly and without spending any money. Read more


Interbrand today released its 2016 Best Global Brands report. Microsoft was ranked No.4 in the list and its brand valuation was up by 8% to 72.79 billion. Apple, Google and Coco Cola were ahead of Microsoft on the list. The world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent). I’m surprised that Adobe is on the fastest growing list and IBM is on the Best Global Brands list ahead of Samsung, Facebook, Amazon and others.

The ranking is based on three key components that contribute to a brand’s cumulative value:

  • The financial performance of the branded products and services
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company

Do you think Microsoft’s ranking on this list is correct? Let us know your thoughts in the comments section below.

More about the topics: Global Brand, interbrand, microsoft, No.4, Rankings