Microsoft partners with NFL team Green Bay Packers to form a new tech venture

The Green Bay Packers is the only non-profit, community-owned NFL team based in the United States. Microsoft is now partnering with Green Bay Packers to launch TitletownTech, a one-of-a kind partnership focusing on improving the economic expansion in Wisconsin’s Fox River Valley and bringing digital innovations to Green Bay. TitletownTech will be located in a new building at Titletown. Microsoft and Green Bay Packers will offer collaborate work space, the latest technology tools and services, and access to advisors and mentors. TitletownTech will initially focus on the following three areas:

  • TitletownTech Accelerator. The Accelerator will work with startups and young companies to incubate or accelerate and bring to market new digital technology products and services. The employees of participating companies will spend 18 weeks working at TitletownTech and with its advisors and mentors on technology and business development projects.
  • TitletownTech Venture Capital Fund. The Venture Capital Fund will invest in and provide capital to help launch new companies that participate in the TitletownTech Accelerator. The Packers and Microsoft are the first two entities to commit investments to this fund, with an opportunity for participation by additional investors.
  • TitletownTech Labs. The Labs will enable established businesses to send employee teams to work at TitletownTech for 18 weeks to develop new digital technology products and services. These employee teams will also work with TitletownTech’s advisors and mentors. The Labs will create new opportunities for local firms involved in manufacturing, the paper industry, agriculture, sports, healthcare, insurance, and other parts of the regional economy to develop innovative technology solutions they can take back into their own enterprises.

“The latest digital tools, technology expertise and capital are critical to starting and running a successful business in the 21st century,” said Brad Smith, president of Microsoft. “By combining the Green Bay Packers’ deep engagement in this community and our expertise in helping businesses digitally transform, we believe TitletownTech will be a valuable resource for Wisconsin and a model for fostering economic development in other parts of the country.”

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