Microsoft Notifies Windows Store Developers About Change In Price Tier Values Due To Strengthening US Dollar


21, 2015

Windows 10 Store 1

Microsoft yesterday sent an email to Windows Store developers about the changes in Windows Store price tier values beginning April 13. Due to strengthening of US dollar, Microsoft is increasing the price of apps and games in Store in several countries. Read the details below.

Important notice regarding your Dev Center account?:

Windows Store supports 96 tiers that publishers can use to price paid apps and in-app products. These price tier values are updated periodically to maintain consistency across currencies, accounting for changes in foreign exchange rates, taxes and other geographic pricing considerations.

During the week of April 13, 2015, the price tier values will be updated. With this update, the US Dollar (USD) price in each tier will remain the same, with the prices in all other currencies adjusted relative to the USD price.

Here is an example of a price update for a paid app published in the United States and China:

Before updateAfter update
Product Price in
US Dollars (USD)
Equivalent Product
Price in Chinese Yuan (CNY)
Product Price in
US Dollars (USD)
Equivalent Product
Price in Chinese Yuan (CNY)
2.99 USD18 CNY2.99 USD18.50 CNY

These price tier value changes will take place automatically, there is no action required on your part. However, we recommend that you review the updated prices for your paid apps and in-app products in Dev Center after April 13 and make any desired changes. Please take note of currencies with the most substantial price changes (20% or more due to foreign exchange rates) including:

RomaniaRONUnited KingdomGBP
Czech RepublicCZKMexicoMXN

For additional information on pricing:

Windows Store: Accounts types, locations, and fees
Windows Phone Store: Define market pricing and selection
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