Microsoft makes it clearer when Windows 11 sends you more ads, new Settings update reveals

The change will likely go live in Europe

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2 min. read

Published on July 23, 2024

by Rafly Gilang

published on July 23, 2024

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Key notes

Microsoft renames its “Tailored experience” into “Personalized offers” for users in Europe.
KB5040535, or the new Windows 11 beta update, reveals the change in Settings, as well as OOBE.
The Redmond company launched Windows 11 Insider Preview Build 22635.3936 for Beta channel.

A recent Windows 11 beta update reveals that Microsoft is renaming the opt-in for “Tailored experience,” the personalized tips, ads, and recommendations on the Settings menu, into “Personalized offers” to word it best.

A spot by @PhantomOfEarth details the change on Windows 11 Insider Preview Build 22635.3936, which has just arrived overnight. It also has a view of visual updates and changes here and there after renaming the option in the OOBE (out-of-box experience) screen a few weeks ago.

The toggle for Tailored experiences in Settings will also be replaced with "Personalized offers" and moved to the General privacy & security settings page, which is getting a refresh with a new name and some visual updates. (disabled by default, Beta 22635.3936.) https://t.co/EDWdDI1Uiz pic.twitter.com/NMsjvpoupz
— phantomofearth ? (@phantomofearth) July 23, 2024

Another spot by the trusted Windows 11 insider also reveals that this change will soon be applied to the European Economic Area (EEA) region.

Microsoft has a long not-so-good history when it comes to its advertising practices. So much so, that the know-it-all Recall feature was a flop at its launch for a PR disaster because of the lack of trust that its customers have.

And now, the Redmond tech giant appears to be trying to get things right, or so it seems, in some of the aspects of the operating system.

The KB5040535 update, or Windows 11 Insider Preview Build 22635.3936, is now live for Windows 11’s Beta channel insiders. Besides a few fixes and improvements, the update also tests out the “Recommended for you” section whenever you click on the search box on the Microsoft Store.

You may call it an “ad” placement, that’s your right, but it’s actually a common practice for an app store to have a recommended section. Even Apple’s App Store does have it, on “Suggested” apps.

Rafly Gilang

Tech Reporter

Rafly is a reporter with years of journalistic experience, ranging from technology, business, social, and culture. Currently reporting news on Microsoft-related products, tech, and AI on Windows Report and MSPowerUser. Got a tip? Send it to [email protected].

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