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Microsoft today announced that it is rebranding Bing Ads as Microsoft Advertising. From today, BingAds.com becomes MicrosoftAdvertising.com and the partner program will be called Microsoft Advertising Partner Program. Over the coming months, Microsoft will update the branding everywhere to reflect the new name, Microsoft Advertising.
Along with this name change, Microsoft announced that it wil announce more advertising products with built-in AI next year. Microsoft today also revealed Sponsored Products, a new service for manufactures to boost visibility and drive more traffic for their top products in shopping campaigns.