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Following the roll-out of native video support for millions of LinkedIn members, LinkedIn today announced video support for Sponsored Content and Company Pages.
With this new support support, advertisers can use video for Sponsored Content ads that live directly on the news feed as standalone posts. LinkedIn launched the private beta of this feature in October last year and since then over 700 advertisers, including GE, Philips and Audi Canada have tested video for Sponsored Content to highlight not only their products and services, but also their company mission, customer success stories, and thought leadership content. LinkedIn highlighted that members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.
LinkedIn is also making video sharing available for all companies and publishers. With this Company Page video support, companies and publishers can now share video content to drive engagement and conversation with professional audiences. LinkedIn mentioned that Company Page video is 5 times more likely than other types of content to start a conversation among members, based on the data they collected from their beta program.