LinkedIn today announced carousel ads for Sponsored Content that will allow marketers to add texture to their stories by featuring multiple photos that LinkedIn members can horizontally swipe through on their feed. During the beta testing of this new format, over 300 advertisers, including HP Enterprise, RBC, and Volvo Canada used carousel ads to tell different stories. LinkedIn mentioned that more than 75 percent of beta advertisers said that they will use carousel ads in their next campaign due to increased engagement and click-through rates.
In a single carousel ad, you can feature a swipeable series of up to 10 cards, and you can customize each card. With this additional space, you have the flexibility to share more of your content and create higher-quality interactions with your audience.
All businesses can now use Carousel for Sponsored Content on LinkedIn. You can learn more about it here.