Leaked Sony Pictures documents reveal cause of Windows Phone app plight

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Sony Pictures suffered a massive hack last year which saw much their internal documents released to the public.  This data has recently been republished by Wiki-leaks in a searchable database, which gives us a good opportunity to have a look at what the massive entertainment company has to say about Windows Phone.

The short version is “not much”, except that their CTO uses a Windows Phone, but in the above table the numbers do kind of speak for themselves.

The numbers is from a 2014 projection of income from the Wheel of Fortune game on Windows Phone (so not actual retail data), but it still demonstrates ably the reason developers are reluctant to invest in the OS.

By their numbers and projections, in Financial Year 2014 Sony Pictures only expected to earn around $20,000 from the app in the Windows Phone Store, while expecting to earn $1.4 million on iOS and around $300,000 on Android. This is despite the price of Wheel of Fortune being nearly double than of the iOS or Android versions.

Now of course this data are from projections and not actual market performance, but if everyone is running from the same model we can see how companies would be reluctant to invest in supporting Windows Phone.

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