It’s almost the end of the first month of 2019 and AdDuplex has published their report right on schedule. The January report brings both good and bad news for Microsoft.
According to the report, Windows 10 October 2018 Update is still struggling to gain traction in the market. The update had several issues on release forcing Microsoft to begin the final roll out in December. This resulted in the low market share of the update. However, it’s not all bad news as the market share has doubled compared to December ’18. On the other hand, Windows 10 April 2018 Update is still on the throne with over 80% of the market share, suggesting Microsoft is still being very cautious in its roll-out. With just a few months to go, there’s a chance that people will jump directly from Windows 10 April 2018 Update to 19H1 skipping October 2018 Update altogether.
Coming to the model breakdown of the Surface range of devices, the news is pretty interesting and somewhat difficult to interpret.
It appears after reaching 12.6% market share in December, the Surface Go suddenly dropped to 9.2% in January 2019. Similarly, the Surface Pro 6 dropped from 7.76% market share to 6.73% market share in January 2019. Conversely Surface Pro 4 is now reaching almost 25% of the market share, rising from 21.8% share last month. Surface Pro 4 is then followed by last year’s Surface Pro which has 17.72% of the market. One possible explanation is that during the holidays many new Surface users were using UWP apps for entertainment, artificially boosting their share, and have now returned to more mundane (and untracked) desktop productivity apps in January as we return to work.
While Microsoft is still struggling to gain the trust of the users after the October 2018 Update fiasco, the company has given assurances and has put in fail-safes, and it will be interesting to see if Microsoft will get a good early adoption rate for Windows 10 19H1 which is scheduled to roll out in the spring of 2019 or if they will take a similar and much more cautious approach with its roll-out.