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Google is working hard on staying on the top of the competition when it comes to the Chrome browser. The company has made several changes to the browser in the past to improve usability and the features.
A new feature has been added to Google Chrome which should improve the user experience for Chrome users. First spotted by Techdows, the new feature will block ads on websites that don’t follow Better Ads Standards. The new feature has been added to Chrome Canary and it shows a popup from Google notifying the user that Chrome is blocking ads on the website for not complying with the Better Ads Standards. The popup clearly mentions that “This site shows intrusive or misleading ads” which should be an indicator that the website doesn’t comply with the standards.
Google, however, does give an option to allow ads on the website if the user wants. At this point, the feature is available on Google Chrome Canary v77 but we expect to see it added to the public version soon.