Gartner awards Windows Phone 2.8% market share in 2014, notes strength in business and Europe


Gartner has released their estimates of smartphones sales in Q4 2014 and for the whole year.

They have estimated 35,133 million Windows Phones have been sold in the whole year, making up 2.8% of the 1.245 billion smartphones sold in 2014, mostly Android handsets, with that OS having a 80.7% market share.

Of note is that Microsoft sold 185.660 million handsets in 2014, mostly feature phones, and with their Windows Phones becoming ever cheaper one can see an opportunity to possibly convert these buyers to entry level Lumias.

Gartner does not dwell too much on Windows Phone, except to say:

Windows Phone’s performance was flat but it recorded strong results in some markets in Europe, and in the business segment.

Microsoft is hoping to build on their strength in enterprise with Windows 10, and already has more than 25% enterprise market share in UK.

Read Gartner’s full report here.

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