Facebook is updating its News Feed algorithm once again. The company has been making quite a lot of changes to its algorithm lately, and the latest one might actually be a good change…at least for some Facebook users. With the latest update, Facebook will make sure that its users don’t miss stories and updates from their friends. As a result, you will be seeing fewer updates from Facebook Pages. Therefore, if you happen to own a Facebook Page, you will likely see a decrease in traffic.
In a blog post, Facebook’s Engineering Director, Lars Backstrom stated:
We’ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.
For Facebook Page owners, Backstrom said:
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.
It isn’t clear if this update is already live for users, but it’s most likely rolling out in waves and you’ll probably see it in action within a few months. As this is most likely a backend update, you shouldn’t need to update the company’s apps on your Windows 10 device (or any other device). Nevertheless, tell us what you think of the improved algorithm for Facebook in the comment section below.