Once upon a time, BkacBerry Messenger was the messaging app du jour, the ones that all the cool kids used. Then the iPhone launched. Today, BlackBerry is shutting down once and for all.
Today is the last day to use BBM ??
Thank you for all the support and memories that you have spent together with BBM ?
— BBM (@BBM) May 31, 2019
Whatever you think of BBM, there’s no denying it once stood at the top of the food chain. Now it stands as a warning to other tech companies. The space between the most used messaging app and the butt of the joke is very small.
The BBM brand isn’t dead yet, BlackBerry still has its BBM Enterprise for Individual Use program, which would allow users to continue to use the firm’s servers for secure messaging without necessarily being part of a business. With apps like Slack being used for team messaging, and Messenger and WhatsApp offering encrypted messaging so secure even the Tories use it, it is unclear just how long it’ll last.