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Apple is gearing up to launch more than one new iPhones this year, but it doesn’t expect the sales success of the iPhone X will be repeating itself.
According to a report from the Wall Street Journal, Apple is expecting to sell more of the lower priced iPhones. This comes from the firm ordering more of the LCD screens than it does for the OLED screens.
OLED screens are the type of screens that Apple has equipped their iPhone X with and — according to reports — plans to equip its iPhone X sequel as well as its larger sibling. With the firm ordering more of its LCD, it’s expected to sell more of that device.
Heres why this exegesis makes more sense than not: The iPhone X is the most expensive smartphone and is expected to be succeeded by two premium smartphones. Both of these smartphones will likely have some overlap with their audiences: people who like premium iPhones. The cheaper iPhone option will be aimed at people who just want an iPhone. What iPhone? Doesn’t matter. An iMessage, App Store equipped, Apple Pay toting iPhone at the lowest price they can get.
That said, reports that spawn from reading the tea leaves from suppliers are often inaccurate as no one supplier will know the full picture.
We’ll learn more about Apple’s iPhone 2018 releases as the launch dates approach in just over three months.