Amazon and Google have evidently adopted different strategies to win the title of “smart home market leader”, reports the IDC from Voice Summit, the world’s largest voice-tech conference, took place on July 22-26th in New Jersey.
In Europe alone, the smart speaker market registered growth of 526% from 2016 to 2017, and a further 90.2% from 2017 to 2018.
Amazon is focusing on increasing its device capabilities and expanding the use cases for its smart speakers. The company believes they can enhance the end-user experience by improving Alexa’s skills across the range of languages offered.
Google is working on the development of new languages, to ultimately facilitate expansion to different countries. Basic commands and questions are also, of course, being continually improved.
While Alexa held the position of number 1 voice assistant in Europe from 2016 to 2018; supply issues with Echo devices gave Google the perfect opportunity to beat Amazon for the top spot in the market in 1Q19.
Soon, both Google and Amazon will be facing even more stiff competition. The companies will team up with the likes of Sony, LG, Electronics and Lenovo; as well as JBL, Sonos and Bose. You can expect smart home devices with improved artificial intelligence capabilities, as well as sound quality.
Other voice assistants on the market are also expected to expand to new countries over the next few years, with new languages and more capabilities being enabled as time goes by. 43 million units are expected to be shipped in 2023 in Europe alone, with a CAGR of 21.93% from 2018 to 2023.