Toshiba To Withdraw From Consumer PC Market, To Focus On B2B Markets

Following Sony, another Japanese OEM Toshiba has announced their restructuring plans around their PC business. Toshiba will now withdraw from consumer PC selling business in certain markets and will focus on selling PCs for the business alone.

Toshiba will accelerate the restructuring of its PC business to focus on the profitable B2B field,  and to control volatility in the B2C business by significant downsizing measures, including withdrawal from certain B2C markets. These moves are expected to support the business in securing consistent profit in the future. In the B2B market, Toshiba will continue to cultivate new customers and businesses. The company will expand its wide product range, from workstations to tablet PCs, along with its diversified business-user sales channels, and enhance solutions by utilizing the diversity of its business partners in the current business.

In the consumer market, Toshiba will transition from the current business model, which is volatile and over-dependent on sales scale and volume, withdraw from unprofitable markets, and optimize sales bases in low profit countries and regions. In future, Toshiba will concentrate B2C resources to focus on developed countries, where it can also expect to promote collaboration with the B2B business.

Read the full press release here.