Snapchat's new AI video lenses add cute animals & flowers to your snaps

You know how everything is about AI these days? Well, Snap isn’t making an exception; it has just introduced a new suite of AI-powered video lenses exclusively available to its Platinum subscribers. These innovative lenses enable users to incorporate AI-generated elements into their videos, enhancing the creative possibilities within the app.

What are these new AI video lenses?

The initial rollout includes three distinct lenses:

• Fox Lens: A virtual fox appears to snuggle on the user’s shoulder.
• Raccoon Lens: Digital raccoons scamper playfully over the user’s head.
• Flower Lens: A dynamic display of flowers emerges in front of the user, accompanied by a zoom-out camera effect.

Snapchat plans to update its AI Video Lenses weekly, introducing new options to engage users continually. These lenses are powered by Snap’s proprietary generative video model, reflecting its commitment to integrating cutting-edge AI tools into its platform. And they’re pretty easy to use as well:

• If you’re a Snapchat Platinum subscriber, these Lenses will be first within the Lens carousel. 
• Select the Lens then capture a Snap through your front or back facing Camera. 
• Feel free to carry on sending messages and capturing other content while the AI video generates and saves automatically to Memories. 
• Easily share with friends or to Stories and Spotlight.

Snap has a history of pioneering advanced augmented reality (AR), machine learning (ML), and AI tools. The introduction of AI Video Lenses aligns with this tradition, offering users novel ways to express creativity and interact with digital content. Previously, Snap showcased an AI model capable of real-time transformations of backgrounds and clothing, indicating a continuous effort to enhance user experiences through technology.

Access to these AI Video Lenses is limited to Snapchat’s Platinum subscribers. While specific pricing details for the Platinum tier have not been disclosed, this premium subscription offers exclusive features for users seeking advanced functionalities within the app. The introduction of AI Video Lenses incentivizes users to consider upgrading their subscriptions to access these unique creative tools.

By integrating AI-generated elements into user videos, Snapchat continues to expand the boundaries of digital interaction, reinforcing its position at the forefront of social media innovation.