Chris Weber, head of Nokia USA, has said Nokia will be launching their attack on USA in what they call â€œOperation Rolling Thunderâ€.
â€œWe will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators,â€ Weber said in an interview. The rollouts are referred to internally as â€œOperation Rolling Thunder,â€ he said.
He called the new Nokia Lumia 710 on T-Mobile â€œjust the beginning of Nokiaâ€™s effort in the U.S.â€
While the Nokia Lumia 710 is just a beach head, the real D-Day is likely to be a CES, starting Jan. 10, where a high-end device for AT&T and possibly Verizon is expected to be announced.
AT CES, â€œweâ€™ll have a very large presence and itâ€™ll be clear that Nokia is back in a quite strong way in the U.S.,â€ Weber said.
Read more at Bloomberg here.