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Paul Thurrott, who always has excellent information about Microsoft’s internal plans, revealed that Nokia and Microsoft will spend $200 million on marketing for the upcoming Nokia Ace. This is two times as much as the $100 million figure BetaNews claimed earlier today.
In any case, this will be the biggest marketing initiative Nokia has ever attempted, and hopefully lead to “millions of Windows Phone handsets” being sold in the US in the first half of 2012, according to Microsoft’s internal goals.
Part of the $200 million will apparently be used for retail staff, who are set to receive $10-15 for each handset sold, which should provide ample incentive for sales persons to recommend Windows Phones over iPhones and Android devices. At least, it should go a long way to prevent sales persons from actively talking people out of Windows Phones, as it has historically been the case.