Microsoft new ad campaign paints Siri as the bad partner that does not understand you

On its YouTube channel Microsoft has posted series of clips which are continuing their attack on Apple’s Siri, painting it as the digital assistant that “doesn’t understand a f****ing thing about me”, “just can’t keep up” with spontaneous activities and is always “ hanging out with celebrities, acting all cool and stuff.

Microsoft is of course promoting Cortana as an alternative, saying Windows Phone is a smartphone you can “Swear by, not swear at.”

See the rest of the clips below.