Microsoft, Google And Others Form Alliance To Deliver Next-Generation Open Media Formats

The Alliance for Open Media is a new consortium founded by Microsoft, Google, Mozilla, Cisco, Intel, Netflix, and Amazon focused on developing next-generation media formats, codecs and technologies in the public interest.  The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.

The Alliance for Open Media is a Joint Development Foundation project formed to define and develop media codecs, media formats, and related technologies to address marketplace demand for an open standard for video compression and delivery over the web.

The Alliance’s initial focus is to deliver a next-generation video format that is:

• Interoperable and open;
• Optimized for the web;
• Scalable to any modern device at any bandwidth;
• Designed with a low computational footprint and optimized for hardware;
• Capable of consistent, highest-quality, real-time video delivery; and
• Flexible for both commercial and non-commercial content, including user-generated content.

Among the Alliance’s goals is the creation of a new, high-quality open video format that improves core media experiences for all.

Additional information on the Alliance, including how to join, will be available later this year.

http://arstechnica.com/information-technology/2015/09/microsoft-google-amazon-others-aim-for-royalty-free-video-codecs/