Microsoft buys micro-ads on The Walking Dead

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Already a firm favourite of the series with multiple sponsorship deals, Microsoft has expanded its advertising on The Walking Dead TV series with a new ad format inspired by YouTube.

The new 6-second video ads, which were first seen on Google’s streaming video service, have now arrived on AMC’s The Walking Dead, with slots for the micro-commercials available between the repeat of the prior week’s episode and the start of the new one.

The ads will show throughout the first half of the season, starting with its second week Oct. 29, and the slot will belong to Microsoft exclusively.

The ads are expected to cost about the same as a 15-second ad, and are designed to be over even before viewers can grab their remote to skip them.

Microsoft will continue to sponsor the preview of the next week’s episode that airs at the end of each episode and also a livestream of “The Walking Dead” red carpet premiere event on Sunday in Los Angeles. The event will stream on Facebook Live, Twitter, YouTube and the Mixer Xbox Channel and a 30-second spot with footage from the red carpet live stream, branded by Xbox, will appear during the two-hour episode of “Talking Dead” on Sunday.

Source: AdAge

More about the topics: marketing, microsoft, Walking Dead