IDC Expects Windows Phone To Be No.2 Smartphone OS By 2015
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IDC today released its Worldwide Quarterly Mobile Phone Tracker along with some forecasts. IDC predicts smartphone market to grow 49.2% in 2011 as more consumers and enterprise move towards it from feature phones. Also IDC predicts Windows Phone will capture 20% of the smartphone market by 2015 due to the Nokia-Microsoft deal.
Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR (listed alphabetically)
| Operating System | 2011 Market Share |
2015 Market Share |
2011-2015 CAGR |
|||||||||
| Android | 39.5% | 45.4% | 23.8% | |||||||||
| BlackBerry | 14.9% | 13.7% | 17.1% | |||||||||
| iOS | 15.7% | 15.3% | 18.8% | |||||||||
| Symbian | 20.9% | 0.2% | -65.0% | |||||||||
| Windows Phone 7/Windows Mobile | 5.5% | 20.9% | 67.1% | |||||||||
| Others | 3.5% | 4.6% | 28.0% | |||||||||
| Total | 100.0% | 100.0% | 19.6% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 29, 2011
Nokia’s recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward. “Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” added Llamas. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”
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