HTC Vive gets a price cut to become accessible to the mass market

HTC is lowering the price of its Vive virtual reality headset. The hardware maker is cutting the price of the headset by a whopping $200 in order to make it more accessible to the mass market. HTC Vive now costs $599 with the price cut, which means it’s now the same price as Facebook’s Oculus Rift. HTC hopes the price cut will lead to increase adoption of its Vive virtual reality headset, but $599 for a virtual reality headset might still be quite steep for the regular consumer.

To sweeten the deal a bit more, HTC is also offering a free trial for its Viveport subscription service. The subscription gives users access to VR games every month as well as a lot of other VR content on the Vive.

“Vive is the leader globally in high-end VR, and this new entry price will make the system available to an even broader audience. When customers purchase Vive, they are getting superior VR technology and the most complete ecosystem in VR. Vive has the best tracking technology and most compelling content. We work tirelessly to continue to iterate and improve on Vive to deliver on the promise of VR. And developers are taking full advantage of this tech in delivering the best software on the market and bringing it to Vive owners,” HTC’s Matthew Gepp said in a blog post.

It’s worth noting that HTC’s main competitor, the Oculus Rift, is currently selling for $399 as part of a Summer discount.

You can get the Vive for $599 here.