Here's how WhatsApp will make money
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Unlike Facebook and Instagram, WhatsApp does not have any business model to make money until now. Today, Facebook revealed the first business model for WhatsApp through which it will generate revenue. Last year, WhatsApp announced tools for businesses to help people and businesses communicate with each other. WhatsApp is expanding these tools to enable new ways for businesses to connect with people. Here’s how people can connect with a business:
- Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp.
- Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
- Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.
Here’s how WhatsApp will make money:
Businesses can respond to messages from people for free if the response is made within 24 hours. After 24 hours, businesses will have to pay to send messages to people. To prevent spamming, businesses can send messages only to people who contacted them first. I think this is a great idea which will benefit both businesses and consumers. Consumers will prefer WhatsApp to get quicker response from businesses and businesses will try to answer them within 24 hours to avoid fees.
WhatsApp also has an Android app called WhatsApp Business which was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages. Even late messages sent by businesses through this app will remain free.
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