Remember Vine? The video recording app that was bought out and then shuttered by Twitter? The creators of vine are at it again, and they’re building in a new app initially known as Vine V2 (or V2) but now rebranded as Byte.
the byte beta we’ve been running with friends and family *feels* exactly like the vine friends and family beta, down to the weird but appealing randomness of the videos. that’ll change as we expand, but it’s a pretty good sign pic.twitter.com/rBbQrNtTJ7
— dom hofmann (@dhof) April 22, 2019
The app focuses on short-form, user-generated media content in a reverse chronological feed, but instead of Vine, it’s trying to take aim at the current big kid on the block – TikTok.
It’s very unlikely that Byte will reach the heights of TikTok or even Vine in its heydey. No matter how good a social media app is, without a community or source of content, it’s just not guaranteed to take off. And while the rise of new Social apps like TikTok indicate that new apps could come from anywhere, you can’t force it. There’s something to be said the uncreativity of Silicon Valley tech bros doing the equivalent of redoing their greatest hits and hoping for similar appeal.
Especially for the creator of Vine, it’d be like winning the lottery, twice.