We reported on the 25th September that Apple had given in to the increasing pressure from the likes of Facebook to give small businesses a break from the 30% Apple Tax to help them move their business online during the COVID-19 pandemic.

That exemption was meant to end in December, with Apple then saying:

“This is a difficult time for small businesses and creators, which is why we are not collecting any fees from paid online events while communities remain closed for the pandemic. Apple has agreed to provide a brief, three-month respite after which struggling businesses will have to, yet again, pay Apple the full 30% App Store tax.”

This was of course very generous from the richest company on Earth, particularly since the Apple Tax would have come back into effect on Christmas.

It would not have escaped our readers that the COVID-19 pandemic is now much worse than expected even in September, and, in the spirit of the holiday season, Apple has extended their largesse towards small businesses all the way to June 30th, saying:

As the world fights COVID-19, we recognize that adapting experiences from in-person to digital continues to be a top priority. Although apps are required to offer any paid online group event experiences (one-to-few and one-to-many realtime experiences) through in-app purchase in accordance with App Store Review guideline 3.1.1, we temporarily deferred this requirement with an original deadline of December 2020. To allow additional time for developing in-app purchase solutions, this deadline has been extended to June 30, 2021.

Please note that guideline 3.1.3(d) allows apps offering realtime person-to-person experiences between two individuals (for example, tutoring students, medical consultations, real estate tours, or fitness training) to use purchase methods other than in-app purchase.

Apple, which is currently the richest publicly traded company in the world worth more than $1.99 trillion, has been portrayed as uncaring, monopolistic and greedy after applying policies designed to secure a large percentage of any digital trade which takes place on the iPhone platform.

via The Verge

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