The last month saw two of the largest companies Google and Apple talking a lot about Cloud streaming. While Apple gave a light push to its Cloud effort by introducing Apple News+ magazine subscription along with the TV subscription, Google’s announcement of Stadia, a game streaming service is a part of the company’s major Cloud push.
The idea of Google Stadia is to let you play games without having to buy a console or any other gadget for that matter. A click on links embedded in YouTube videos will do the trick.
A few popular games like Shadow of the Tomb Raider, Doom Eternal have already been announced and will be available as soon as Stadia launches. However, Microsoft believes that it will struggle in providing gamers enough content as the company doesn’t have strong ties to Game developers and publishers.
In an interview with The Telegraph, Microsoft’s Chief Marketing Officer for Xbox, Mike Nichols said, “Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don’t have the content.”
Other than the developer support, Google has other things to worry about Stadia, according to the Xbox Chief Marketing Officer. Even though Microsoft already has Project xCloud which is also based on a similar idea, it refused to believe that Cloud experience can beat local experience. The Xbox CFO said, “You won’t necessarily need a device over time, but you’ll get the best experience with local processing power.”
This is not the first time we are seeing Microsoft making such statements.
“We’re developing Project xCloud not as a replacement for game consoles, but as a way to provide the same choice and versatility that lovers of music and video enjoy today,” said Microsoft’s CVP of cloud gaming, Kareen Choudry just a few days before Google’s Stadia announcement.
Google executive Phil Harrison, meanwhile, confirmed that Stadia has already started gaining momentum and that Google received strong support from developers the game streaming platform which in theory solves one of the major concern regarding Stadia. Now how the relationship between Google and game developers plays out in the future only the time will tell.