Windows SDK for Google Analytics and Facebook App Install Ads for UWP apps announced

At the Windows Developer Event today, Microsoft announced that they are bringing Facebook App Install Ads support for UWP apps. Using Facebook App Install Ads, developers can grow their app quickly with mobile ads that boost their installs. Ads appear in the Facebook News Feed and take people directly to the app store to download. Facebook recently reported that mobile Daily Active Users were 1.15 billion on average for December 2016, Windows app developers can now reach such broad audience.

Microsoft today also announced Windows SDK for Google Analytics. This new SDK will allow developers to get real-time analytics from their apps on Google Analytics. The SDK uses Google’s measurement protocol to send HTTP requests with user interaction data to Google’s Universal Analytics Services. The SDK supports tracking for the following interaction types:

  • Screen/Page Views
  • Actions (aka Events)
  • Social Interactions
  • Exceptions
  • Enhanced commerce
  • User Timings
  • Custom Dimensions & Metrics

The implementation supports:

  • Session Management
  • Cache Busting
  • Dispatching (periodic and manual)

You can download the SDK here.

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