No more clicking on questionable ads as Google tests verifying advertisers

Have you ever experienced ordering something online that wasn’t delivered, and the online store has also vanished? No? It’s more common than you think. Thankfully, Google is testing a new initiative to increase transparency and user trust in online advertising.

The program displays a text-based label, “Advertiser Indentity Verified,” or something similar, next to certain ads in search results. This label signifies that Google has verified the identity and business information of the advertiser associated with the ad.

The labels represent a departure from previous tests involving badge icons, potentially aiming for clearer communication and broader user understanding. The primary objective of this initiative seems to be to empower users to make informed decisions about which ads they choose to interact with, knowing they originate from legitimate businesses.

Although advertiser verification has benefits, it’s important to remember that not all that glitters is gold. It does not guarantee that the content of the associated ad is entirely accurate or free from potentially misleading claims. Therefore, users should be cautious and think critically when evaluating ad content.

It is currently in its testing phase; the program’s effectiveness will depend on user feedback and its impact on ad performance. This experiment may lead to a more reliable and trustworthy online ad experience for everyone.

More here.