Microsoft partners up with event startup Hubb to release cross platform mobile event app

Microsoft has partnered with event content management technology startup Hubb to build a cross-platform mobile app that will connect to Hubb’s existing technology platform, allowing participants to register and manage content. The app was designed for Redmond’s annual Business Support University, a global event that has the company’s business administrators come together to share best practices. The app will also enable the event management team to efficiently plan, manage, and execute the event.

“Our collaboration with Microsoft to build a customer-facing app for BSU attendees shows how we’ll pull out all the stops for our partners to fit their custom needs,” said Allison Magyar, CEO of Hubb. “The event tech industry is rapidly evolving, and the challenges are coming fast—it is very important to us that we are flexible and effective in helping our customers solve any and all of their needs.”

Members of Hubb’s engineering team worked alongside those at Microsoft for four months to build the mobile conference app for windows, Android, and iOS powered devices. The duo designed, developed, tested, and launched the app together using the Visual Studio Tools for Apache Cordova, with the Azure platform hosting the back end.

“Our partnership with Microsoft was a seamless experience—the team was very responsive and acted quickly on any updates and fixes throughout the co-development process,” said Josh Vande Krol, COO of Hubb. “Having the Microsoft developers adopt our release methodology and work in our environment challenged our existing best practices and motivated us towards continued product improvements through top tier technology that we can continue to implement in future integrations.”

To read more about the app, read here.