Microsoft Connected Vehicle Platform vision appears to be an annoying back seat driver (video)

At CES this week Microsoft announced the Microsoft Connected Vehicle Platform, a set of services built on the Microsoft Azure cloud and designed to empower auto manufacturers to create custom connected driving experiences.

The platform allow automakers to address key scenarios such as predictive maintenance, improved in-car productivity, advanced navigation, customer insights and help building autonomous driving capabilities, leveraging Microsoft’s computing cloud to ingesting huge volumes of sensor and usage data from connected vehicles, and then helping automakers apply that data in powerful ways. It also delivers Microsoft’s intelligent services from across the company, particularly Cortana, and in the above video see the vision of the service in action in a real vehicle.

Unfortunately if this is the vision Microsoft hopes to sell to consumers I  may just end up driving myself into a wall instead.

The experience starts with Cortana selling the driver insurance based on his reputation, and ends with Cortana rating his driving, and admonishing the driver for being “more risky ” than other drivers, suggesting driver coaching classes.

Along the way the car slows down for non-existent road works and sells the driver an expensive entertainment package.

If this will indeed be Cortana in cars, it will likely go down as well with consumers as Clippy did 20 years ago.

What do our readers think of this demo? Let us know below.