LinkedIn announces its biggest product update for Sales Navigator

Today, LinkedIn Sales Solutions announced its biggest product update since Sales Navigator was last revamped in 2016. They announced new Sales Navigator Enterprise Edition; a new feature called PointDrive; and enhanced CRM integrations.

LinkedIn already offers its Sales Navigator in two editions. While the Professional Edition is for individuals, including features to help you find their next sales job, Team Edition is for groups of salespeople in organizations and includes more InMails, TeamLink for expanding their network of warm intro paths, CRM integration, central reporting and volume discounts. Today, LinkedIn is announcing
Enterprise Edition which will be the tier suitable for high-functioning sales organizations. Enterprise Edition supports up to 50 InMails per month and adds improved manageability features like Single Sign-On (SSO). Sales Navigator Enterprise Edition also comes with a new feature called TeamLink Extend.

TeamLink allows anyone in an organization opt-in their LinkedIn network to the TeamLink pool. Whenever you try to reach a prospect, you can quickly see if anyone in your company has a connection with that person, and you can reach out to your colleague to ask for warm introduction. LinkedIn is also bundling first 1,000 seats of TeamLink Extend for free with every Enterprise Edition contract.

Last year, LinkedIn announced that they are acquiring PointDrive, a startup which aims to improve the way sales professionals engage with prospects and customers through the sharing of rich content. PointDrive’s easy-to-use app allows sales professionals to package, personalize, and deliver polished and engaging sales content to their prospects and customers. LinkedIn today announced that they are integrating PointDrive into Sales Navigator Team and Enterprise Editions for free. Team Edition can enjoy 10 PointDrives per seat per month, while Enterprise Edition customers can have unlimited PointDrives and additional management reporting.

Since LinkedIn Sales Navigator and CRM systems are two different things, enterprise customers were facing difficulties in recording their Sales Navigator activities in their CRMs. Today, LinkedIn is announcing new CRM Sync feature for Sales Navigator which includes writeback functionality. Even though LinkedIn is now part of Microsoft, this new CRM Sync will be available initially only on Salesforce. Microsoft is planning to deliver this feature for Dynamics and other leading CRM platforms later this year.

LinkedIn is also announcing the new CRM Widgets, which lets CRM users view LinkedIn Sales Navigator profile details, like photos, work history, job titles, and TeamLink shared connections within CRMs like Salesforce and Microsoft Dynamics. LinkedIn is also planning to bring this Widget integration from other partners like Oracle, SAP Hybris, Netsuite, SugarCRM, Hubspot and Zoho soon.

Sales Navigator Enterprise Edition can be purchased at $1,600 per seat per year before volume and multi-year discounts from today.