A survey of phone retailer mobiles.co.uk of 2,300 smartphone buyers reveal Windows Phone users were generally loyal to the OS, with 58% upgrading to a Windows Phone for their next phone.
This number is lower however that iOS and Android, with 81% of iOS and 81% of Android users buying a handset of the same OS the next time.
Windows Phone users mainly defected to Android, with 25% of old Windows Phone users moving to that OS for their next handset. Only 7% went to iOS, showing which OS is Microsoft’s real competition.
Besides old Windows Phone users, Windows Phone mainly drew new users from Symbian users, with 21% choosing to upgrade to Windows Phones.
Windows Phone was also quite successful in drawing in new smartphone owners, with 5% of new smartphone owners choosing a Windows Phone, the second most popular OS next to Android’s 12%.
The increased number of features in Windows Phone should help retain those users who prefer to be able to customize their OS, and of course the low cost of the cheapest handsets will also help.
The survey is unfortunately not dated, but with Windows Phone being a relatively new and rapidly evolving OS the numbers may soon be very different.
Will our readers upgrade to a Windows Phone for your next device? Let us know below.