Microsoft brings Organic Charging to the Nokia Lumia 930 with 800 potato stunt

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Microsoft launched a marketing stunt in London recently, where they teamed up with artist Caleb Charlan and Carphone Warehouse to bring what they call “Organic Charging” to the Nokia Lumia 930.

Calling it the most organic and natural way to charge a phone, they strung together 800 potatoes and apples with nails and copper wires and managed to extract enough energy to charge the Nokia Lumia 930 wirelessly.

Hopefully we will see a lot more marketing activities around what appears to be Microsoft’s only high end handset for the next few months, and the good sales response Microsoft reported at launch continues to ramp up.

Thanks Tom for the tip.

More about the topics: marketing, Nokia Lumia 930, windows phone 8.1