Latest US Nielsen smartphone data shows static market


There does not appear to be any movement in the US smartphone, as the latest Nielsen report continues to show in the 3 months ending October only 2% of US smartphone owners own Windows phones.

The numbers are virtually unchanged from last month, and even from 5 months ago, with the only change being that iOS gained 1% and Android lost 1%.

Nielsen also reports on a more interesting and dynamic trend – the rise of smartphone apps as a way to access services, such as YouTube and Facebook, and a corresponding reduction in web usage.



For a minority platform like Windows Phone this is of course a dangerous trend, as services increasingly create proprietary apps instead of cross-platform web sites and services, underlining the importance of gaining market share if Windows Phone users will have any hope of accessing new services in the future.

See the full Nielsen report here.


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