Spotify detalla características exclusivas disponibles en India

Spotify, el servicio de transmisión de música más popular del mundo, fue lanzado en India hace poco. Esta no es una expansión de disponibilidad habitual para Spotify, ya que el mercado de la música india es completamente diferente de los mercados occidentales. Para que sea atractivo para los usuarios locales, Spotify ha creado algunas funciones exclusivas para India. Lea sobre ellos a continuación.

The exclusive features include:

• Multi-language music recommendations: Many Indians speak several local languages, so Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu . Indian users can select their preferred language (s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations.
• Spotify Free with full control: For the first time on Spotify Free, smartphone users can play every song on demand.
• Playlists made for India: Our new playlists, expertly curated and regularly updated by our team of Indian music experts, include Indiestan , Rap 91 , Namaste Love , Punjabi101 , and Bollywood Butter , as well as Top Hits in Hindi , Tamil , Telugu, and Punjabi These sit alongside our celebrated international playlists, including mint , RapCaviar , Viva Latino! , and the This is … artist compilations. Add billions of creator and fan-built playlists to the mix, and Spotify has a playlist for any mood or moment.
• Spotify goes to the movies: Introducing Starring … , a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify’s recommendations will also include songs from India’s favorite movies and actors.
• City playlists: Find out what’s hot in each city, with new algorithmic playlists tracking what’s trending in Mumbai , Delhi , Bangaluru , and Chennai .

With this launch, Spotify is now available in seventy-nine markets worldwide and has more than 200 million users, including more than 96 million subscribers.