ZTE’s UK Director sees “great potential” in Windows Phone 7 in 2011

In an interview with Mobile News ZTE’s UK Director for Mobile Wu Sa said he saw great potential in Windows Phone 7. ZTE is the world’s 3rd largest vendor of GSM telecom equipment and has 30% of the Chinese phone market.

“Google’s Android OS grew rapidly through 2010, “ he said “but 2011 we will see the ‘empire strike back’ with Windows Phone 7.”

“It has great potential and if, as anticipated, Microsoft responds to consumer and manufacturer needs and demands, it will be a serious contender for the current champion.”

Noting that the smartphone market will increase exponentially as smartphones diffuse to a wider demographic, he observed operators and manufacturers will work to ensure affordable and easy-to-use propositions that appeal to a wider audience.

“It is important the industry finds a language new users can understand to grow the smartphone market beyond the tech-savvy early-adopters.”

“Android offers a truly customisable experience and Windows Phone 7 has been designed to offer similar multi-tasking capabilities and enhanced  functionality.”

Windows phone 7 has been designed to be especially easy to use for first time users upgrading from feature phones, as Microsoft seeks to expand into the larger segment of the market who have not purchased smartphones yet.  LG has in fact called Windows phone so simple to use advanced users may find it boring.

ZTE’s Wu Sa however saw this as a recipe for a better future.

“It will spark a change in the way users interact with information and entertainment content which will ultimately lead to a fully ‘connected’ future.”

ZTE has been rumoured as a new Windows Phone 7 OEM.  Read more of our ZTE coverage here.

Read the full interview at MobileNews here.

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