ZTE complains of being misquoted, not criticizing Windows Phone 7

ztelogoIn a pretty good example of how the media tends to distort Microsoft and Windows Phone news negatively, ZTE has complained that its statement about Windows Phone 7 has been distorted by the media.

While Wu Sa, Director of mobile device operations for ZTE UK, said “… by and large whether – no, it’s not whether, but when” they release a Windows Phone 7 handset, respected sites like the Wall Street Journal chose to see this as a vote of no confidence in the platform, saying “You might not have heard of them, but ZTE is the world’s fifth largest handset manufacturer. And they’re not happy with Microsoft.”

This headline was of course widely echoed in the rest of the blogosphere.

Wishing to set the record straight, Jeff Ji, Executive Vice President and General Manager of ZTE USA told FierceWireless that the company was misquoted.

"We’re open to both," Ji said, adding that the company looks at carriers’ roadmaps and right now Android outweighs Windows Phone.

"We are doing Windows Phone 7," Ji said.

He said the company was currently doing research and development work on the platform, but as usual will be looking at carrier demand for Windows Phone 7 before a handset is released.

Windows Phone 7 has so far confounded critics with a robust Marketplace and great reviews, but suffers from being repeatedly compared to its more mature rivals who are in a different stage of their product life cycle.  It is generally accepted by analysts however that as Windows phone 7 matures it will take significant market share from the incumbents.

ZTE is currently by numbers the 4th largest handset OEM with 14 products in the USA, and planning a further 28 more.

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