ZTE bringing a Windows Phone to USA this year

ZTE has told AllThingsD it intends to bring a Windows Phone to USA this year. The company already produces the low-end but good looking ZTE Tania, which is being sold carrier-branded by SFR in France.

The company will likely take a similar carrier-branded approach in USA.

“We understand the U.S. market is primarily a market driven by the carriers,” ZTE U.S. CEO Lixin Cheng said in an interview at last week’s Consumer Electronics Show. “Compared with some of our competitors, we are more willing to customize our product.”

Cheng noted that Microsoft is a key partner for his company for its current “Mango” version of Windows Phone, as well as for its upcoming “Tango” low-end effort. ZTE is also interested in what Microsoft has in store with Windows 8.

“We will launch an LTE smartphone, tablet and mobile hotspot, and other data products in the United States,” Cheng said. “That’s our strategy this year.”

The company will deliver both Android and Windows Phone devices however.

“We will make sure we have a wide competence in-house to support both operating systems,” Cheng said.

ZTE is currently the world’s 4th largest OEM, and hopes its low-end ambitions will provide it with even more success.

Read more at AllthingsD here.

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