ZTE is Chinaâ€™s biggest cell phone manufacturer, and is aiming to become one of the big 3 in the next 3 years. Last week they launched 4 3G Windows Mobile smartphones, part of a set of 10 it aims to sell this year.
3G has just become available in China after a long bidding process, and at present it is still only a nascent market with slow adoption.
ZTE aims to sell 1 million smartphones by the end of this year despite predictions of decline in global handset sales, said Lin Qiang, general manager of ZTE Smartphone Production Line.
4 handsets have been released, the ZTE N61 and ZTE X60 are tailored for China Unicom (Hong Kong) Ltd while the ZTE X70 and ZTE N72 are targeted at competing carrier China Telecom Corp. The QWERTY devices are business focussed, while the full-touch ones are more for fashionistas.
Some ZTE handsets have been showing up in the west, such as the O2 XDA Zest in UK earlier this year.