Google is making a big change to how its YouTube Originals can be accessed by end users.
According to a report from Variety, the firm is looking into shifting its original programming from behind a paywall. Currently, users will have to subscribe to YouTube Premium (Not Music Premium which only offers access to YouTube Music) in order to gain access to its slate of original programming, now YouTube is working on making these shows accessible for free with ads.
This strategy is being called a “Single Slate”, one which will see the firm push its paid content towards a freemium model as it tries to capture more users — and perhaps tempt more to make the jump from free to paid.
“As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase,” a YouTube rep said in a statement to Variety. “This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”
YouTube currently highlights series like “The Side Men Show” and “Lifeline”. Many of its shows are often medicore and often do not hold a candle either critically or in terms of pop culture influence with Netflix and Amazon Prime’s Originals like Stranger Things and American Gods respectively.
With Google pushing to make its Original programming more accessible, perhaps an accompanying increase in quality to wash off the stench of mediocrity would not go amiss.