Instagram has been running a series of tests over the past few weeks, including a web direct messaging feature. Now the firm is testing a feature that will let you donate money to your favourite charity.
From the image, it appears to be similar to other multi-media stickers which can only be used in stories. Charities would presumably either be able to use it to request donations from their followers or use Instagram’s story ads to request donations.
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
While not all of Instagram’s feature tests are guaranteed to roll out to the public, Facebook spokesperson delivered the following statement to TechCrunch:
We are in early stages and working hard to bring this experience to our community . . . Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months
In other words, Facebook will be launching it, and we’ll learn more about this feature later in the year.