More than 1 billion people have used AR effects and filters powered by Spark AR on Facebook, Instagram, Messenger, and Portal. Facebook today announced that its Spark AR platform is moving out of closed beta. You can now create and publish your own Spark AR effects on Instagram as part of Spark AR’s public beta on Instagram.
Facebook also announced the new Effect Gallery, which includes niche AR effects from up-and-coming artists, allowing millions of Instagram users to discover unique effects. To discover new effects, tap “Browse Effects” at the end of your effects tray in the Instagram Camera.
Instagram Stories let you express yourself in the moment and connect with friends, and AR adds rich, interactive, and dynamic layers to those experiences. AR lets artists, creators, and designers make custom effects to share with their communities and enable more vibrant forms of digital expression — and we’re happy to help bring the Spark AR community’s creative visions to life.
Visit sparkar.facebook.com to get started with Spark AR’s public beta on Instagram.